Every blogger needs to invest some time to create a media kit. Why is that? A media kit may be exactly what you and your blog needs to reach the next level of success. This is a document that encompasses all of the valuable information about your blog.
Your media kit is something you can create to show brands and potential advertisers why they should work with you. To do this, your media kit needs to be clean and professional looking. How exactly do I create my own media kit? Let me show you the steps and tell you why bloggers need a media kit.
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Things You Need To Include In Your Media Kit
A brief bio about your blog and yourself
Advertisers and brands will want to know who you are and what your blog is all about. Be sure to include information such as how long your blog has been around, what types of topics you enjoy writing about the most, and anything else that you think that the potential advertiser might enjoy knowing about you.
Try to be as personable as you can. You do not want to come off as too self promoting, but you do want to appeal to your potential advertiser.
Pictures and graphics
In your personal media kit there will be a bit of text writing, but because a media kit is meant to grab the attention of potential brands to work with you will need to include some pictures and graphics to break up the text. Be sure to incorporate the font style of your blog and colors you use in your logo and theme so that it best represents you.
You can include your own best photography from posts or photos you’ve taken from your previous collabs. Include a great professional looking headshot photo of yourself as well. Do not use a grainy photo from 5 years ago if you can avoid it. You are representing yourself and your blog, so make it pretty. Canva is a great free website to design with.
You are going to want to let your advertisers know how your blog stacks up. Include how many subscribers you have and how many followers you have on social media. Not only that, but include your statistics for the month. How many monthly page views and visitors do you get?
It is also a great idea to include demographics. When you don’t have very many followers on a particular social media account then simply don’t include that information. If you are a brand new blogger and you don’t have a ton of followers to boast about, then include your growth rate instead.
Previous Work +Include Testimonials
Testimonials are a compelling way to convince advertisers that you are exactly what they are looking for. If you have had a lot of great previous experiences that you can share on your media kit then that will definitely be a plus. T
hey are going to want to see who you have worked with previously and how well it went. You can show off your best work! Include brand logos or whatever you’d like to showcase your experiences. How you display your previous work is up to you. Just give your potential advertiser or brand an idea of what they should expect when they work with you.
Options and Pricing
Have some fun with this step. Include all of the ways that you’d be willing to work with a potential advertiser. List your prices for sponsored posts, sidebar ads, social media promotion, giveaways, ect. If you come up with a new and creative way to advertise you may include this as well.
Brands are always interested in finding new ways to market themselves. Be sure to include your prices so that a brand can decide what type of advertising will be in their budget.
Where do I begin?
Make sure that the brand has good contact information for you. You will want brands to be able to reach you easily. Think of your media kit as your virtual business card, but much better.
You can also reach out to brands and figure out if they would like to work with you. If you are going to do so I highly recommend Kayleigh Zara’s Pitching to Brands & Creating Lasting Brand Relationships Ebook.
It is so helpful and even provides examples of what your pitch emails should look like. If you are serious about working with brands then you need to give it a read.
I hope that this post is helpful to new bloggers and seasoned bloggers alike. These virtual business cards are amazing! All bloggers need a media kit undoubtedly. Go out there and create a beautiful media kit and start collaborating!
If you are interested in even more blogging tips you can check out this link >>> How To Make A Successful Money Making Blog In 6 Simple Steps