Today we are going to be diving into the world of Etsy sales. As a crafter and hobbyist I often get asked, “What are the easiest things to sell on Etsy?” After carefully considering I have decided to write a post to help my readers figure it out.
The online sales world has quickly turned into a huge free for all and it may be a bit confusing to learn how and what to sell. And most importantly what are the easiest things to sell on Etsy in 2021? Let’s jump right in.
*As an Amazon Associate this post contains affiliate links. This means if you click and purchase something I may be compensated a small amount at no extra cost to you.
Before Selling – Optimize Your Etsy Account
Before you begin selling you need to get your Etsy account up to standard. A complete profile comes across as a professional profile. Appearance is extremely important when it comes to Etsy.
An incomplete profile shows lack of care and attention to detail which is not remotely what a potential customer would want.
Create a shop name that is easy to pronounce and spell. This will help customers find you and remember your name so they can return again.
Fill out every section completely and add a nice logo. Once your shop is complete you are ready to list items.
So What Are The Easiest Things To Sell On Etsy?
Back to the original question. I have two ways to look at this. You can decide which approach you’d like to take based on each of those ways.
The First Approach – Best Selling Items By Category
Our first approach to figuring out what the easiest things to sell on Etsy are, is by taking a look at the trend of best selling items by category. 2020 was an unprecedented year in which typical trends shifted due to the Covid pandemic.
This shift is likely to continue in 2021. Let’s take a look at the top 5 best selling categories currently.
Home and Living
Home and living has increased in popularity likely due to many people being stuck at home or working from home. The home and living category typically sees a boost at the earlier part of the year and throughout the Spring. However, this category maintains popularity year round and especially now.
Many people view the new year as a chance to get organized and refresh their home and offices.
Popular Home & Living Items To Sell
Here I will list some of the most popular home & living items you could potentially make and sell. Home and living items will likely always maintain popularity for the most part.
- Wall Art
- Personalized Mugs
- Furniture (Primarily desks and dining tables)
- Outdoor & Garden Items (Painted rocks & garden signs)
- Bath & Beauty (Soaps, lotions, ect.)
Candles made the top of the list and it is no wonder because candles are a billion dollar industry. Candles have been popular for years and I am sure they will only continue to be popular.
In my own experience selling on Etsy my candles sold quite well. I am highlighting candles because candles cost very little to produce in comparison to what they can be sold for.
With home & living trending mostly year round, highly in 2020, and still thriving in 2021 it would be a great bandwagon to hop on.
Want to try candle making? These posts may be of some help.
Best Scented Candles Recipe Using Essential Oils – Learn how to make amazing candle recipes with a basic how-to with popular scent combinations.
The Ultimate Guide To Make Money Selling Candles – Learn about a huge set of guides and resources that teach you all about making, marketing, and selling candles.
I’m Not Into Home Goods, What Else Can I Sell?
Ok so home goods is not your cup of tea. Here are items from the other top categories you could choose from.
Clothing sells quite well on Etsy. Many people turn to Etsy for custom, vintage, or comfy clothes for around the house. This is especially true these days with so many working from home.
Clothing items to sell.
- Custom T-shirts
- Knitted/Crocheted Hats & Scarves
- Vintage Items (20 years or older)
Custom t-shirts are easy to make if you own something like a Cricut Machine. You can choose a vinyl design easily, cut it out with your machine, and iron it on. It’s that easy.
Owning a Cricut machine is an amazing resource that can help you make and create limitless designs. Unique or custom designs are so popular.
If t-shirt making with a Cricut sounds like something you’d like to try you can read my Cricut Explore Air 2 Review to learn more about it.
Jewelry & Accessories
Jewelry and accessories sell well on Etsy and are always making the list for top categories to sell from.
Jewelry & accessory items to sell.
- Hair Accessories
- Diaper Bags
- Body Jewelry
Jewelry and accessories is such a fun category and there are so many things you can make with a number of materials. The competition for jewelry is often high because it is such a popular Etsy category.
Resin jewelry is quite popular these days with natural pressed flowers inside. It is one of my personal favorite crafts to work with.
If you choose to make jewelry and accessories you may find these posts helpful.
Make Eye-Catching Jewelry On A Budget – Learn about a great place to get affordable jewelry making kits, beads, and more.
20 Resin Crafts To Make And Sell – See a list of 20 resin crafts you can make including accessories and jewelry.
Paper & Party Supplies
Many people turn to Etsy for unique party and paper supplies. This is because of the custom nature of the items and handmade uniqueness that is hard to find in retail stores.
Paper & party supply items to sell.
- Cake Toppers
Paper & party supplies sell well and are always among the top categories on Etsy. What is great about this type of item is it has very little overhead and obviously would be cheap to ship because of low weight.
Again, having a Cricut machine could prove invaluable to a business that sells this type of thing.
Still on the fence about a Cricut? I’ve outlined 7 great reasons to get a cutting machine if you’d like to check them out.
Craft Supplies & Tools
Another reason why people venture to Etsy is to get supplies to make things. These items come in a wide variety but seem to remain an evergreen category on Etsy.
Craft supplies & tools to sell.
- Jewelry making beads
- Craft kits
- Soap making supplies
- Nail art supplies
- Paints, dyes, and glitters
The Second Approach – Little To No Overhead Expense
So you are trying to find the easiest things to sell on Etsy, but they all have one thing in common. They take money to make. Depending on your definition of “easy to sell” these products may be more your style.
For this reason I am going over this second approach. Digital products.
Digital Products Include Things Like
- Printables (checklists & calendars)
- SVG cut files (Like this mask SVG & dragon SVG)
The biggest benefit to making digital products is that you have little to no overhead costs. You don’t have to worry about shipping, and you can create most of them for free. Thus making them the easiest things to sell on Etsy in the sense of time, cost, and efficiency.
The only cost you would have initially is your Etsy listing fee. This is .20 cents per listing. Also keep in mind that Etsy will take 5% of your revenue for each purchase.
More Things To Consider Before Selling On Etsy
Before you jump into the world of Etsy selling I highly recommend you consider some things of importance. Etsy is not a get rich quick environment. It does take work to get off to a good start
What do you enjoy making/or are capable of making?
Consider your skills and ability when choosing a craft item to sell on Etsy. Trying to find the easiest thing to sell on Etsy should include careful consideration for what is easiest for you.
Can you make candles in a flash? Do you knit scarves in a matter of minutes? Do you love designing stickers? Are you brand new to everything?
Understanding your limitations and create realistic goals for yourself.
What is the cost of making my crafts?
This is something that many people overlook when trying to sell on Etsy. Consider all costs of the process before settling on a business plan.
- How much are materials?
- What tools do I need for the job?
- How much will shipping cost?
How quickly can I produce items?
This is something even I have underestimated in the past. Knowing how quickly you can produce and ship an item is a huge factor in your Etsy success. Shipping items late can get you bad reviews and make your shop go downhill fast.
Find Items To Sell By Examining Trends
Now you know what categories are hot this year, but what exact items should you sell. One of the best things to do is figure out what is trending. At the time I am writing this it is nearly Valentine’s day. Holiday themes are always a great idea to capitalize on.
How do I find what is trending currently?
You can easily access the trending now page on Etsy to discover trends and find out what is selling well. You also can find trends on Pinterest.
The reason I recommend finding out what is trending on Pinterest is because when it comes to marketing you will be able to promote items there that people are looking for! I highly recommend making a Pinterest business account and pinning images and links to your products.
If you are looking for the easiest things to sell on Etsy you should stick to the top selling categories I mentioned. Home and living, clothing, jewelry and accessories, paper and party supplies, or craft supplies and tools. Also, be sure to capitalize on holidays and occasions.
Alternatively make printable and other digital items to avoid the headache of overhead costs and shipping.
Pick items you are comfortable making quickly and efficiently. Learn how to follow trends and keep an eye on the current market.
All of these factors will determine what the easiest things to sell in 2021 will be for you.
I hope you find this post helpful & good luck on your Etsy shop endeavors!
Feel free to comment if you found this post helpful. Also if you have started an Etsy shop let me know how it goes! If you need ideas for how to market your products you can check out 10 Ways To Market Your Craft Products To Sell.
20 thoughts on “The Easiest Things To Sell On Etsy In 2021”
You have some great suggestions here. I’m not personally running an Etsy store, but I have a few friends that have been maintaining theirs for a couple of years now and succeeding! I’m so impressed with how well they have been doing. I love that we live in a day and age where there are opportunities like this to build our own business online.
Thank you so much for reading my post. It really is incredible how much the online world has to offer as far as opportunity. So many people are doing great things with their Etsy shops these days!
I am bookmarking this page for my near future. I’m really looking into candle making for myself but I would love to see how they do on Etsy too!
I also looove Etsy, so many amazing finds on there
Candle making is so much fun. It is one of my favorite hobbies and one that also happens to sell quite well. I will totally buy one of your candles if you start selling them!
It’s interesting to learn a little more about Etsy, as I’ve always envied those who are creative enough to create and sell online! Love this post Shyla, thank you for sharing x
I am glad you could learn something new and I appreciate you taking the time to read! Thank you so much! Etsy can be such a great place to sell your crafts and be creative. 🙂
I have never sold anything on Etsy before but I have vaguely thought about it. This is a great guide and has given me some ideas! x
I am glad this post could give you some ideas! Selling on Etsy can be fun and rewarding if you put in the work. Going forward I hope you get to try it out sometime!
What a timely post. Even though I do not sell anything on Etsy, I felt an inner nudge to sell popular Amazon items as an affiliate. I sell my stuff too but eBooks and paperbacks more popular than mine gives my readers a varied flavor, more options and more robust resources in areas outside of my blogging wheelhouse.
Happy selling 🙂
First of all, thank you for reading my post! Second it is so great that you choose to be an affiliate for other great books and products other than your own. Providing value is one of the best things you can do for your readers and customers. Good luck in your selling endeavors!
This is such a great guide packed with thoughtful ideas! I’ve always loved candle making so maybe I’ll consider this in the future 🙂 xx
Thank you for reading and I highly recommend candle making. It is really fun and people love them. It’s one of my favorite things to make!
One thing I have noticed about Etsy is that because the platform is made up of small businesses usually run by individuals, the items for sale are also more unique. While I have never shopped on Etsy much, the few times that I did were to get a gift for my friends. I love how gift shopping on Etsy means that you can hardly find the item anywhere else.
I have also been selling my Canva templates on Etsy without much luck so far. I have heard that having more products on Etsy PLUS regular updates with new listings help.
Thanks for sharing your take on the best categories to sell on Etsy! 🙂
You have made some very great points Ming! Etsy is fantastic for gifts because of their unique qualities you really can’t find anywhere else. Also as you mentioned it does take a bit of work to get a shop to thrive. Posting regularly and having many listings is very helpful. Thanks for taking the time to read my post and thank you for commenting!
Aw, these are all fab ideas! I had a greeting cards Etsy shop a few years back but stopped when I got a full time job. I hoping to do another shop sometime this summer! Just don’t know what yet but you’ve given me some ideas! Thanks for sharing, Shyla xx
That’s great Lynn! I hope you are able to get back into it soon! I myself want to create a new shop soon and am hoping to make some time to do that! Thanks for sharing your experience and leaving a comment!
This was such a helpful post. I’ve been selling some jewellery on depop but have been contemplating whether to try etsy too. It takes less of a fee so hopefully I can make a little bit more profit if I give it a go on etsy!
Tash – A Girl with a View
So much creativity on Etsy! I’ve found some wonderfully unique items and it enjoy supporting artists. I have not tried selling on Etsy, but it’s nice to know you can sell physical items as well as printables.
Absolutely, there are so many possibilities. If you have a dream and a product you can find a place on Etsy.
I love getting creative and sometimes I go through times when I’m super obsessed with creating and crafting so I’m definitely bookmarking this page! Love this post! Another super awesome one.